If you want to boost sales and don’t know how, here are 9 awesome ways to do just that: If you want to improve sales, you should shift your focus from attracting new customers to makingthose who have already tried out your products or services to buy again and learn how to maintain all the buyers. There are a few different ways to instill trust and provide security on your checkout page. To do this, you’ll need to test both time-honored and creative ways. Understand exactly what they’re looking for and what their current frustrations are. 14 Sales Strategies to Increase Sales and Revenue 1) People Buy Benefits People don’t buy products, they buy the results that product will give. The best way to sell is to appeal directly to your customer. According to data by KoMarketing, the #1 content people find most lacking on vendor websites is contact information. For even more sales, consider including a phone number, full mailing address, and email address. Instead of hoping they’ll come around eventually, you should provide a compelling reason for them to invest now. For example, you can present a form that only requests an email address and a name. Provide a reason why you think it’s the best for the user, and watch it become the most-purchased option. Notice that Freshdesk doesn’t just say “buy this one.” Instead, they provide a reason with the phrase “Best value for large teams.”. Let's have an one-on-one conversation It is important to make the customers prefer your business to other by maximizing on quality, unique and innovative products that can outdo similar production the market. First, you can include all your checkout details on one page. Instead of customers clicking from checkout to their cart (which they may ultimately abandon), you want to move buyers in a seamless flow from browsing to purchase. The surrounding image and text display can make significant changes to the conversion rates on your sales pages. And finally, he included a status on the offer. What's your marketing budget? He created a second version that included three urgency triggers. Experiment with copy that speaks to your customer (as in the Shopify example above) and copy that uses the customer’s own voice, such as “start my free trial.”. One of the quickest and easiest ways to sell more is to sell for a longer time period. If you have a series of plans or options, users can quickly get overwhelmed and not know what to choose. And if ordering is easy, there’s prime opportunity for … You can only do so much in a day, and interacting with ever… And while “value” is a subjective term, the recommendation of the company (who clearly knows the product) provides an additional layer of authority for the plan. According to research conducted by Monetate, loyal shoppers are worth 5x more than their first-time counterparts. The first version of his sales page didn’t include any urgency. Google’s algorithm includes hundreds of ranking signals, and you simply can’t tackle … If you’ve been following the most recent website design tips, you’ve probably at least considered including a slider image on your homepage. According to sales and marketing professionals from LeadBridge Partners, the best sales prospects are those you have already transformed into existing customers rather than a total stranger. But the quick spike in revenue isn’t the only benefit you’ll get. A typical feature of chat apps is a default question posed to the visitor. They’ve included a “most popular!” banner, increased the size, and changed the color of the entire option. There are a few ways you can earn these 27% of customers back. Freshdesk includes one recommended plan. Building trust is one of the psychological keys you must use to skyrocket your sales. It shows the recency of purchases and shows that your product is popular right now. Bob Leduc retired from a 30-year career of recruiting sales personnel and developing sales leads. Remove the risk and you increase the sales. On their original page, the dark gray plan categories faded into the light gray background. And instead of being high volume senders, their premium members are now “pro marketers,” a label any customer would be happy to accept. People like doing things that others enjoy. They even include an animated windmill to draw attention to it! Consider using a first- or second-person pronoun like “my” or “you.”. There isn’t any research to show that it increases sales, and there’s quite a bit of evidence to demonstrate that it actually confuses customers and drives them away. Instead of general language, choose an action with a personal flair. If they’re unsure about the features, they’ll buy the more expensive option just in case, right? In the process, you boost your sales. First, he had a Time Left to Download button that counted down to the deadline. There are several steps under which a successful sales plan is prepared, the most important of which are: – Set good sales targets, suitable for the nature of the business. For example, use of customer testimonials and online marketing aid in raising customers trust on your products. This version got a 7% boost in opt-ins. It may seem like a good idea to confuse your visitors. Effective salesmanship is a key aspect of any successful business operation. Understand your customer: know their pain points, what gets … That’s almost half of your potential buyers! By providing some form of contact information, potential customers can even reach out and verify that the testimonials are valid. This congruence will encourage users to sign up and buy the products you have to sell. I'm determined to make a business grow. This simple psychological principle is known as the bandwagon effect. While you might not expect it, the absence of detailed contact information is regularly listed as a common frustration by potential customers. If you want my team to just do your marketing for you, 22 Creative Ways to Start Increasing Sales Online Today, You're moments away from growing your traffic, We want to create a plan that works within your budget, We want to create that works for you business size, loyal shoppers are worth 5x more than their first-time counterparts, users didn’t recognize that there was a discount on the washers, #1 content people find most lacking on vendor websites is contact information, two parts to making a landing page match the ad, psychological keys you must use to skyrocket your sales, 61% of online shoppers decided not to purchase, Norton has better trust levels than any other seal. A few years ago, the plans were named “entrepreneur,” “growing business,” and “high volume sender.”. This phrases your button less like a cold command and more like a recommendation from a friend or even your prospect’s inner dialogue. Partner up. Second, pay attention to the message match. Hold a contest – Offer to automatically enter your customers into a cont… I’ve already talked about how impactful testimonials can be to increase the sales on your website. People do business with people, so they want to know how their friends, family, and colleagues have experienced your products or services. By adding to that first sale with subsequent sales, you can completely change the way your customers interact with you. This is the first word of advice any sales experts would give you. These statements add social proof to the product and influence the decisions we make. Common conditions include customer satisfaction with the product, price match, or even the results the customer has with the product. In other words, include pictures and other identifying information about the people who have endorsed your product or service. This proves that you haven’t made up the testimonials, and it also provides a way for users to relate to the people who have written those testimonials. Today, MailChimp has changed the terms of their plans. Sales presentations should be a compelling visual narrative designed to showcase your products and services and how they deliver unique value. When users are confused, they usually just leave your site. If you really want to drive sales and conversions, you need to make the buying process as easy as possible. You're moments away from growing your traffic For as long as people have been selling, they’ve relied on word-of-mouth to increase their sales. If you do not invest as … If your sales page is an airplane, urgency is the jet fuel that propels it into the stratosphere. If you’re just getting started, I’d recommend including bold colors on your plans, making the call-to-action buttons more distinct, and highlighting a popular or recommended plan. One of the great things about a guarantee is that few customers will take advantage of it, even if they aren’t satisfied with the product because it’s a hassle. If you’re selling a disposable item like soap or a line or products like clothing, you can easily create a subscription model to take advantage of this lucrative sales strategy. Each extra step in your checkout process makes it more complicated to complete, and adding to that process will drive away a fraction of your potential buyers. While you shouldn’t promise a guarantee you can’t deliver, the more ironclad the promise, the better it will increase your sales. Restaurant upselling is … MailChimp provides a great example of this effect in action. 18 Creative Sales Promotion Ideas to Drive More Business 1. These are the most creative packaging ideas available for the business owners out there to increase sales. Instead of including a large rotating carousel or changing slider on your homepage, focus that precious above-the-fold space on promoting your single most important message. They promote low prices with the phrase “It’s the summer of great fares” on their ad. What’s your name? You’re indicating that not only are your testimonials real, but you are happy to let curious visitors contact the people who’ve endorsed your product. – Develop appropriate strategies to deal with the target group in the market. Installing a live chat app into your sales page. 1. Consumers trust what other customers have to say and often … Bizzabo includes photos and Twitter usernames for the people that endorse their product. Proof integrates with most sales pages and landing-page builders to create a user-friendly experience that encourages more sales. In essence, people view a body of similar people as experts on a topic. We want to create a plan that works within your budget Second, he included the number of bundles that had already been purchased. Your landing page should closely resemble the layout and color scheme of the ad you’re using to promote that landing page. The checkout funnel should be as smooth as possible to navigate. At a minimum, you should include a contact form that’s easy to access. In some instances, discounts give the customers the ability to try your products. Otherwise, you’re just leaving money on the table. Revenue$0 to $3 million$3 to $10 million$10 million to $50 million$50 million to $100 millionAbove $100 million For customers who are on the fence, you should provide a way to make sure that they end their transaction as satisfied customers. By heavily promoting their free subscription, Evernote has become the industry standard in note-taking apps. To improve the sales in your business, focus on the customers and shift to increasing sales performance rather than profit. Find a related, complementary business and put together packages that include your … Don’t be afraid to promote it heavily. Focus on the existing customers If you’re using a generic call-to-action button, it might be time to try something new. If you always try to profit from the first sale, you ignore the real value of the customer. What’s your email address? When they revised it, they included brighter colors for each plan and added a colorful Get Started button. Shopify uses “start your free trial” instead of just “start free trial.”. 27% of cart abandonments are due to a complicated or extended checkout process. Show the love to your current clients. As a small business owner, your time and resources are limited. They reassure potential customers that their information is safe and even provide a link to a detailed description of the security measures they use on their site. In some instances, you can offer free samples. Package deals or family style meal deals are an easy way to drive sales because cost conscious customers feel like they’re getting a special deal. We want to create that works for you business size As always, I recommend testing a few different options. I recommend using Optimizely to gradually improve the layout and bring up your sales. Since this is a feature that so many visitors are looking for, it’s a good idea to include these pieces of information on every page of your website. Competition is the challenges and an opportunity to boost your sales especially if you use their weakness and maximize your strengths. Use techniques such as advertisements to enhance your credibility in your sale. For your most committed would-be buyers, however, you can encourage them to invest in a yearly plan instead of a month-to-month plan. If it doesn’t, move on to another way to boost the revenue on your site. Upselling means convincing customers to upgrade their current purchase or buy more items. AdEspresso clearly states which plan is most popular on their pricing page. Show your customers how the premium version of the product will perform, the benefits of getting additional features, your unique values, and so on. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. While you’ve probably heard that you should split-test your headlines, you may not have heard that you should also split-test the way you display your headlines. Learn about competitors Zappos uses multiple trust signals, like these two their checkout page. You should analyze what the competitors offer and learn new techniques, thinking of ways to... 3. Turn … The way you generate sales will ultimately depend on many factors, such as your business, industry, … By promising that a customer will always get the best price, Hotels.com gives customers a sense of confidence in their purchase and encourages more sales. Marketing can certainly affect the sales, but it cannot solely lead to increased sales because you only focus on new customers and forget to maximize the already existing customers. "Buy today, and we'll give you a 90-day money-back guarantee." Because it can increase sales in so many ways. Be sure to include as much contact information as you’re comfortable with including online. Essentially, this is a promise that you will refund the purchase in its entirety if a set of conditions are not fulfilled. (They’ve also done some redesigns on the page. While this is probably the most expensive option in this list, it’s the option with the most promise. Resources on Unique Ways to Increase Sales. Providing fast, honest answers to questions that potential customers have about your offerings is an excellent way to increase sales, as the more attention you are perceived as paying to … You can boost sales overnight with the right Google AdWords campaign. The options continually show recent purchases, ranging from a few hours to a few days ago. One of the simplest ways to do this is by removing the navigation bar from the checkout process. I’ve mentioned social proof a few different times in this article. There are packaging ideas that can deliver positive results to your business and that cannot deliver any benefit to your … When I say “we,” I mean you, me, and your customers. Instead of split-testing a variety of ads and landing pages, work on making them correlate. Evernote does a great job of promoting their product without mentioning sales on their front page. Example: www.neilpatel.com. If it increases your conversions, keep it! They usually indicate a user’s name, picture, and the product he or she bought. Increasing sales has an exponential value. The customer who bought the original product might try and like the sample of the new product and buy some of it, too. Be sure to provide compelling reasons to pay yearly. You can display a number of different products and features, and it looks like a welcoming way to introduce new visitors to the content you have to offer. If you’re in the service or SaaS industry, you probably sell based on monthly subscriptions. To use this effect to your advantage, you should point to the most popular plan or option on your pricing page. If you want my team to just do your marketing for you, click here. Use these quotes (or paraphrase them) to create copy that converts more sales than you ever thought possible. What website should we analyze? This requires that you get verified by a third-party vendor. Sometimes, you need to convince your customers to get started with your product before you even talk about price. As Raphael Paulin-Daigle writes on WordStream, there are two parts to making a landing page match the ad. This copy and the gray background pattern are repeated on their landing page. In one study, a shocking 61% of online shoppers decided not to purchase because a site lacked a trust seal, according to Acquisio. They had hypothesized that the smiling faces next to the headline distracted from the words, so they removed the image and focused just on the text. Have a sale – You can offer a holiday or other discount to either the general public or your best customers. If you’re serious about increasing your sales, you need to figure out a way to prevent customers from leaving due to your shipping policy. While this is more difficult to implement for products, consider creating a subscription-based offer to renew the product on a frequent basis. It’s critical to make as many first sales as you can, then keep improving your funnel so you can effectively sell to as many new and old customers as possible. VeggieTales, a children’s cartoon program, garnered a 14% increase in revenue per visitor just by removing the navigation bar during checkout. And regardless of whether you use a whiteboard, a flip … If you focus on your proven customers, you are able to increase and boost your sales dramatically. The header navigation bar doesn’t include “pricing,” “plans” or “buy,” and it’s not mentioned anywhere else on the page. What’s the solution? If you’re in the service or SaaS industry, you probably sell based on monthly subscriptions. Since there was a limited number, this increased the urgency. Grammarly sells in three different ways: monthly, quarterly, and yearly. He is the co-founder of NP Digital and Subscribers. Building a customer email list is one of the most effective and inexpensive ways for pizza shops to connect with their customers effectively and re-market to them. But if you conduct enough interviews with existing customers, you can find the main reasons they purchased your product or service. If you’re hoping to increase sales, you’re on the right track. Consider newspaper ads, magazines, specialty publications … One way of boosting sales is through increased customer relation and maximizing on the available customers in a genuine manner the staff should learn how to treat the employees in a special and appreciated ways to maintain those who have come to your business. You’ll notice that the different types of watches appeal to different kinds of customers based on which kind of watch they’re most interested in. By keeping the scent match and message match closely aligned, you can increase the sales that come through your paid ads. Home Business Magazine provides home-based business owners with many unique ways to increase sales and strategies on how to sell your … Simplifying the checkout process is a great way to ethically boost your e-commerce sales. FreshBooks knows that small business owners wish accounting was easier and faster. Hotels.com uses a stunningly comprehensive price guarantee. Content Marketing Ideas. The promotion can give way to attract more customers and at the same time maximize the number of existing users. Because it’s unexpected, this casual button copy can catch your visitor’s eye, encourage purchases, and drive more sales. Building a comprehensive resource center and customer service is a great way to give the clients access to a diverse range of the products and services that you offer. Here are 50 creative things you can add to your to-do list to bring in customers to your … There are many strategies to increase sales that you can use to grow your customer base. Many websites have a “pricing” option in the top navigation. You should market the landing page with the same copy (or at least the same focus) as your ad. If, for example, you have a construction business,... #2 Go to where your customers are.. This version outperformed all other tests they conducted on the headline, receiving a massive 230.41% boost. Don't be greedy. Whatever you try, you should base it on the best research and make sure to test it yourself. 1. I hope you enjoy reading this blog post. Experiment with a few different types of retargeted ads and adjust based on the ad’s ROI. But because they ensure a greater total revenue stream, they’re a great deal for companies. They also give us a sense of community with our choices. Marketing can also involve rewarding of the customers. If you’re a B2B company, the best tactic to increase your sales might be a simple strategy that you would never have considered. You might not be able to proceed with all these ideas. For best results with retargeted ads, you should create custom ads to appeal to custom audiences. While it will boost your sales, it can cost money to have a secured site seal from these companies. The best way to boost your sales to create and cultivate value in all ways such as staff training increased value products among others. If possible, get exact quotes on what frustrates them. We’re less likely to make a poor decision, we reason, if others have picked the same thing before us. When Siemens tested their rotating carousel, users didn’t recognize that there was a discount on the washers because the image changed too quickly. I’ve mentioned before that you should constantly make gradual changes to your website design to improve conversions. By proving you are to be trusted with a customer’s sensitive credit card information, you’ll skyrocket the number of sales you complete. 2. For someone who is undecided about your product, this can be a powerful motivator. To do this, remove all references to buying above the fold on your website. People feel most comfortable when they sense alignment in your messaging and your visual branding. Research by the Baymard Institute showed that 27% of cart abandonments are due to a complicated or extended checkout process. If someone is completely sold on your product, the price will be less of a factor than if you start by explaining your plans and fees up front. A number of companies have had huge success with chat apps. You will then have permission to display their badge. mHelpDesk does a great job of making this non-confrontational and eliminating all appearance of a sales pitch. Using these common struggles and reasoning, you can craft a sales page that converts better than anything you’ve ever written. This is a newer feature that allows you to include a popup box that lets visitors know about recent purchases of your product. Hey, I'm Neil Patel. How can we get in touch with you? Each new page increases the likelihood that someone will abandon the checkout process. One of the best ways to increase sales for your business is to increase the number of positive reviews you have on Google. A small improvement in just one of them will boost your sales immediately. But even the newest business wants to see itself as growing, so the names encourage people to upgrade for growth. By forcing users to either continue the checkout process or leave the website, you’ll naturally build a flow toward a successful order. In Vend, for example, the Home screen shows the targets … While you should ideally answer every customer objection in your copy, this is sometimes impossible. You can also try more colloquial language such as “oh heck yes,” as Jon Morrow writes on the opt-in page for his guide to getting published in Forbes. We are all looking to increase ou r sales year over year. One of the quickest and easiest ways to sell more is to sell for a longer time period. But to take it even a step further, you can include a certified trust seal. If you do this now, try testing a version of your website without the pricing option in the navigation. This type of customized retargeted ad can be well worth the investment and drive a crazy amount of sales. Adding even a small indicator of urgency can make a dramatic impact on the success of your sales. 17 ideas to increase sales you can use almost immediately. By providing a final end date for a promotion, launch, or sale or your product, you can drive sales from people who would normally wait to buy at a later time. Amazon has reaped untold dollars from their One-Click Ordering option, and there’s a simple reason why: We are lazy. Outline an iterative plan to create high-value marketing content, for sales support. Currently, mHelpDesk uses a chat app to drive more sales and answer questions. The customers are the only options that can help you boost the sales. And finally, shipping information appears after credit card details. An excellent way to do this is to use your point of sale system’s reporting capabilities to increase the visibility of your sales targets. Luxury watch company Watchfinder achieved 1,300% ROI by retargeting ads. Since most customers won’t directly ask their questions through email or other means, this is a great way to increase conversions by responding to objections. For example, let’s say that you own a bicycle e-commerce store. Once a customer fills these out, the credit card details appear. But to take it to the next level, you can include further verification of your social proof. First, include a basic signifier of trust, like a brief description of your security measures. While this strategy did okay, the term “entrepreneur” is a compliment to most small business owners and indicates that the free plan is a good place to start. Figure out where your customers spend most of their time and develop your marketing... #3 Think about the delivery… SEO is a magic weapon that can increase your search rankings and attract thousands of new visitors. A great example of this is Air Canada. The issues quickly in a timely manner ago, the absence of detailed contact information basic of! The pieces in place, his second version that included three urgency triggers undecided your... Or even the results the customer who bought the original product might try like! Every customer has with the product on a huge opportunity promote that landing page it uses the language owners! Sales you make on your proven customers, you probably sell based on monthly..... ) construction business,... # 2 Go to where your customers to upgrade for growth to. And openly recommend it KoMarketing, the credit card details appear, will it yours... Information appears after credit card details deal for companies reasoning, you can earn these 27 % of abandonments. Of customized retargeted ad can be well worth the investment and drive a crazy amount of sales make. Making a landing page with the product and buy some of it, the credit card details the navigation. Does a great example of this effect to your customer sell based on monthly subscriptions.... 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