Each company spends on an average about 10% of their sales on advertising and promotions, while Nike spends around 13% of sales. The company takes its name from Nike, the Greek goddess of victory. It also has a range of classic Nike shoes which are available all the time. Nike delivers innovative products, experiences and services to inspire athletes. If the relative market share which is above 33% therefore it is considered to be strong since Nike’s in this case has a share of 47% its relative market share will be considered the strongest from its competitors. These forces can have a direct impact on their sales and profits. The company was originally known as Blue Ribbon Sports but it officially changed its name to ‘Nike’ in 1978. Most of the factories are located in Asia, including China, Taiwan, India, Turkey, Thailand, Vietnam, Pakistan, Philippines, Malaysia, and Korea. Adidas and Reebok will now have a larger arsenal of athlete endorsers, more influence on the supply chain, and a chance to secure more shelf space. 3.26 This all aspects can be included in the product analysis. Published Beta: (2018, Apr 01). Yet it has a tendency of changing the designs and patterns after a particular period or quantity. Reebok now has merchandising contracts with the National Football League and the National Hockey League in the United States, and was purchased in 2006 by adidas. Selling i-pods with their jogging shoes range. However, due to harsh criticism from some organizations like Barbie.com, Nike has disclosed information about its contract factories in its Corporate Governance Report. brand names that extend to new product categories. (Kotler, 1997), As we know that companies do not reveal how that company is doing regarding its major competitors. The company’s first task is to own a largest share of the market in which they serve. Nike’s weaknesses are that the company has a lot of products which are diversified and that the company is still heavily dependent upon it footwear. In 2018 42% of revenue is generated by the US market and the remaining revenue from the Non-US market. -1.21% The marketing mix is also known as the 4P’s. It there is an increase in the company’s relative market share it means that the company is moving ahead from its leading competitor and in our case, it would be Reebok. Nike totals roughly 218.39 Billion in market capitalization … Why companies feel the need to increase their market share within the industry. With China and the US as its biggest markets, a large chunk of Nike’s … Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, Team Starter, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. It sells its products to retail accounts, through NIKE-owned retail, including stores and Internet sales, and through a mix of independent distributors and licensees, in over 170 countries around the world. Accessories include sports luggage, footballs and gloves. The Swoosh. Retrieved on 26th September’08 from , Cravens, D.W (2000), Strategic Marketing. 8.50% We're here to answer any questions you have about our services. -1.29% Beta Designed to make a connection to the consumer, Seldom pitch the product directly or talk about product attributes, Sometimes don’t even mention the company’s name, featuring instead only the swoosh logo, Collaboration ads with another strong branded product, such as Apple iPod. If a firm has one type of stock its market capitalization will be the current market share price multiplied by the number of shares. Strengths in the SWOT analysis of Nike Nike is the world’s no. Product: product includes product variety, quality, design, features, brand name, packaging, sizes, services, warranties and return. Rapid innovation processes 3. Thankfully, Nike has several opportunities for growin… Nike SWOT Analysis Nike Strengths Below are the Strengths in the SWOT Analysis of Nike… In the last two years, Nike has invested $100 million worldwide in community-based sports initiatives. CONCLUSION/RECOMMENDATIONS • Nike has shown good growth momentum & increase in stock prices • Nike should move forward with the changing trend of the market • Company … Nike’s other competitor is Puma, the third largest shoe and sports clothing supplier. Financial. 64 78. Actual Price (11/1/2007): $28.20 • Leads to higher and more consistent product quality. Market Capitalization: WACC(AT): 7.75% in 1993 to, as the Nike Web site maintains, “Reduce Nike’s impact on the planet.”, Philanthropy: Nike is committed to philanthropic endeavors such as “Reuse a Shoe,” “Project Dreams” and “Habitat for Humanity.” These efforts, along with other programs such as the “Shadow” program and the. Disclaimer: This work has been submitted by a university student. It is done using both, our quantitative analysis of the company fundamentals as well as its intrinsic market price estimation to project the real value. (Nike Shoes), The company can introduce brand extensions i.e. Nike also provides with discounts during various festive seasons on its products like Diwali in India. Since these are two areas that cause protests against Nike, it is important for Nike to label them as areas to focus on and for Nike to give the public this information. Company’s earnings have increased by … Despite all of these emphasis points, Nike is still only ranked #5 as a brand with consumers in the core 18-24 age … $20.16 B 2002 The marketing plan of the company is that it is making sure that the consumers and the sportswear market are aware of the existence of Nike and to do that Nike has adopted marketing mix. Estimated: This is not an example of the work written by professional essay writers. 1. R2 Looking for a flexible role? -0.6974 From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. -0.6980 With its Forward Dividend at 1.1 and a yield of 0.79%, the … Their first products were track running shoes, tennis, soccer, and wrestling & basketball shoes. Another strength is the excellent brand awareness and a high quality image of Nike’s products. The price flexibility of Nike is high due to the large number of spare parts on the market, such as Reebok- Adidas , Puma and so on. 1962: Phillip Knight, a Stanford University business graduate and former member of the track team, arranges to import athletic shoes from Japan and sell them in the U.S.. Knight created Blue Ribbon Sports as a cover name for his small-scale shoe-selling operations. Trade Tensions – Nike depends on different markets across the world evidenced by the recent increase in its stocks rallied by an increase in sales in China. In addition to manufacturing sportswear and equipment, the company operates retail stores under the name Niketown. The SWOT analysis of Nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand - Nike. But mostly the Nike … To deal with threats the company needs to prepare plans that show the changes the company can make before or during the occurrence of the threat. This report aims to present the marketing plan of the leader of sportswear innovation, Nike. Apparel and footwear companies rely on marketing to drive demand for their products. Nike has various products as well as brands that cater to different market segments which varies according to requirement of particular segments as well as individuals. (Brand Extension). 2000: The National Football League declines to renew its exclusive apparel licensing arrangement with Nike. WACC(BT): Nike’s strengths are the primary drivers of the company’s growth and global leadership in the sports shoes, apparel and equipment market. $28.20 Ownership: Nike is a multi-national organization. (Nike Mission Statement), The mission statement of the company remains essentially the same over the long-term it basically emphasizes the fact that to become the dominant market leader in the donuts and beverages retailing business one has to intercept the customer’s needs and preferences and to change with time. product, price, place and promotion. Find the complete earnings press release from Nike here. The second one basically helps to define the total market of that product in our case would be the total market of furniture. Nike lures customers with a marketing strategy centering on a brand image which is attained by distinctive logo and the advertising slogan: “Just do it”. Market Share. It sells a line of performance equipment under the NIKE brand name, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves and protective equipment. • Branding provides consumer information about products and where to find them. Nike was founded in January 1962 in Oregon, United States by Philip Knight and Bill Bowerman. -0.6997 56 49. Strict Environmental Standards: According to Bloomberg, Nike has accepted strict environmental standards to comply with by 2005. Nike has been one of the few brands whom continue to grow explosively even in the currently upturned market (Kapner). These investments will be used to give excluded youth around the world the chance to play because as access to sport can enhance their lives. Nike is focused on keeping its talent growth in line with its revenue growth, Estimated market – $14.5 billion, growing at 5%-8% per year, % of Women’s products in Nike sales – 18% of the total branded business, Nike is developing product specifically for women, around four core sport categories: running/walking, yoga, cardio and fitness dance – major competitive advantage. The majority of Nike's revenue is derived from North America. Nike has made other efforts to be energy efficient; its office in the Netherlands is the most energy efficient office in that country by 35%. One such merger – the Adidas- Reebok merger between two transatlantic companies has not only doubled Adidas’s market share in the U.S. but has also made it a close competitor to Nike. -1.11% >, Retrieved on 26th September’08 from < www.nike.com/index.jhtml. Nike has to hire, train and motivate salespeople; it has to set up communication and a promotion program, which includes advertising, sales promotion, public relations, direct marketing, institutional selling and online marketing. In 2006, revenues grew by 9% led by strong growth in Americas and U.S., while Europe and Japan have shown flattish growth. 2001: Nike opens its first Nike Goddess store, a unit targeting women, in Newport Beach, CA. Unfortunately, Nike is very much dependent on the US market and is little diversified beyond the footwear and sports apparel markets. Sells under the NIKE brand, wholly owned subsidiaries Converse, Cole Haan, Hurley International , BAUER NIKE Hockey, and Exeter brands. Book Value Per Share: 60 263. Price: price includes list price, discounts, allowances, payment period and as well as credit terms for its customers. Nike positions its products in such a way as to try to appeal to a “youthful….materialistic crowd”. Nike’s gains this morning come after its shares rose more than 3% yesterday amid a broad market rally. Adidas and Nike are two giants in the apparel market with a large market cap and market … A company like Nike target segments like athletes and sports so that they can create the greatest customer value for its customers and also create profit and sustain the value and profit for a long period of time. Nike also held the largest market share of the global apparel market. 13.90% Nike is one of the famous franchises in the world that sells sportswear for all ages. 0.0225 Footwear division design, manufacture and market sports shoes. As of 2020, there are several marketing … However, new entrants required the huge amount for the capital; therefore, Nike has the maximum market share in the footwear industry (Reuters, 2016). -0.17% And it employs 30,000 people all over the world. By the end of 1971 the relationship between the Blue Ribbon Sports and the Japanese shoe maker was coming to an end and Blue Ribbon Sports decided to create its own footwear line, which now would carry the newly symbol of the  swoosh. Footwear Market – Detailed analysis of current Industry figures with forecasts growth by 2025 | Nike, Adidas, Skechers, New Balance, Asics Ventilation Fans – Global Market Outlook (2019-2027) Rising demand for Food and Beverage Processing Enzyme Market 2020– 2025 | DuPont, Associated British Foods, Koninklijke, Novozymes, Chr. Nike produces a wide range of sports equipment. Find the latest Nike, Inc. (NKE) stock quote, history, news and other vital information to help you with your stock trading and investing. Nike is positioned as a premium-brand, selling well-designed and expensive products. 12M .. NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary3 Overview and History4 Organizational Strategies and Innovation5 Organizational Design and Effectiveness6 Competitors7 Organizational Structure7. Overall market share: the company’s overall market share is actually the sales that are expresses as a percentage of the whole market sales. In the industry, Nike’s has maximum or main competition; direct competitors of the company include Adidas AG, Puma AG, and New Balance etc. Served market share: served market share of a company can be defined as the sales of the company’s product, which is expressed in terms of percentage of the total sales. See Nike, Inc. (NKE) stock analyst estimates, including earnings and revenue, EPS, upgrades and downgrades. As we know that Nike produces its products at a reasonable and affordable price so that many people around the world can buy their products. Nike must identify, recruit and link various marketing distributors who would supply Nike’s products efficiently to their target market. 2003 Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. 1980: Nike goes public, offering 2 million shares of stock. As a result, there is a lot of collaboration and consensus decision-making. 2003: Nike purchases Converse Inc. for $ 305 million, “To bring inspiration and innovation to every athlete in the world”, (* “If you have a body, you are an athlete” Bill Bowerman, co-founder), Nike is the “largest seller of athletic footwear and athletic apparel in the world. Analyst Confidence in Stock: According to press releases issued by Bloomberg, analysts from Bank of America, CSFB, and Wells Fargo recently called Nike a “buy.” After a lackluster financial year, this news could potentially affect stock price in a positive way. This leaves the company very vulnerable to market share erodes. Retrieved on 26th September’08 from < www.sneakerhead.com>. 2. The Group markets its products under the brand names: Adidas, Salomon TaylorMade-Adidas, Mavic and Bonfire. With its extremely powerful brand and low costs, Nike has been able to net several billions of dollars on an annual basis. Companies like Nike are much focused on their efforts to meet the distinct needs of individual market segments. Nike`s grip on the market comes down to a simple supply and demand formula, Josh Luber, CEO of sneaker reselling site StockX previously told Jefferies. However, U.S. still remains the largest market for Nike accounting for around 46% of its total revenue (Nike & Converse sales) in 2017. 0.0227 • Branding results in more product variety and choice for consumers. Roger Federer, Tiger Woods, Ronaldinho, Ronaldo. At 31-Jan-2006 the Group acquired Reebok International Ltd & remaining interest of Taylor Made Golf Company. The Group sold Tretorn Sports Sales Ltd on 1 July, 2005. -0.0078 Nike has made steady gains in football, in Europe through steady product innovation and effective demand creation initiatives and is now the leader, Japan – Reorganized management, increased demand creation, redesigned products to add value at select price points. It is due to the mission statement that the employees, customers, suppliers and stockholders known about the stated goals and objectives and the aim of the company. 5.26% Company Registration No: 4964706. Also, Nike is in the industry which is by and large affected by the product life cycle which means that sometimes it’s very difficult for the company to respond to the fad timely. Theory behind the merger-to utilize Reebok’s marketing power and understanding of the U.S. consumer to build Adidas’s presence in the United States and, conversely, to draw on Adidas’s heritage in Europe to develop the Reebok brand overseas. The Group has operations in Europe, Asia, America and Africa. 1970 – 1975: Steve Prefontaine was turned to the University of Oregon by Bill Bowerman and wore Nike products. SWOT Analysis of Nike: Final Thoughts Nike is a giant organization competing in a tough market, but it’s doing incredibly well. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. -0.7051 Nike’s marketing strategy is an important component of the company’s success. Nike promotes its products also utilizing other products brand equity such as promoting its range of shoes along with I-pod. 4. And the brand of Nike itself creates a great deal of opportunities for the company like more sales of the company’s products since people consider it as a fashion brand. However, the customers of the Nike’s have the brand awareness and this is the reason that the company put more effort in the products. Business segments in which Nike operates has a large number of local & national players. Globally, if Nike is in an emerging market, or a new market, it distributes its product through a third party. The first Nike product sold with the new symbol is a soccer shoe. This is also a part of its pricing decisions. Nike is hesitant to disclose information about the contract companies it works with. After surpassing adidas in the 1970s, Nike had no direct competitors because there was no single brand which could compete directly with Nike’s range of sports and non-sports oriented gear until Reebok came along in the 1980s. 0.0223 NIKE Marketing analysis 1. Marketing Mix (n.d.), Retrieved on 26th September’08 from < www.netmba.com/marketing/mix/>, Nike.com – official site (n.d.). In-depth knowledge of the key market segment’s like their buying behavior, their likes, spending patterns, purchase drivers, media habits, etc are required before devising the marketing strategy or programs. number: 206095338. 4. If the mission statement of the company is broken down in such a way that it would clearly show the strategy Nike has applied in the recent years. Nike’s target markets Nike (NKE) is the world’s leading sports footwear and apparel company. But is mostly famous for their athlete shoes and apparel and Nike is also one of the major manufacturers of sport equipment as well. Nike Market Cap Nike Inc is regarded fourth in market capitalization category among related companies. The mission statement can be defined as a broadly stated definition of the company’s basic business scope and operations, which distinguishes it from similar types of companies within the industry. Nike Air Citius+ 2 running shoes. As of 2008, it employed over 30,000 people world-wide. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. 10-Year It is a seller of athletic footwear and athletic apparel in the world. Nike has somewhere around 700 or more retail outlets spread all over the world, and has approximately 45 offices only outside the United States. 0.0233 By 1966 Blue Ribbon Sports had grown very quickly and they opened their very first retail outlet in Santa Monica, California on the Pico Boulevard. PESTEL Analysis of Nike: The international brands face several kinds of pressures while operating in a highly competitive market. Nike has been designing world class shoes for over 5 decades. Market segmentation means dividing the market into distinctive groups of customers and buyers. 1990: Nike files suit against competitors for copying the patented designs of its shoes, and also engaged in a dispute with the U.S. Customs Service over import duties on its Air Jordan basketball shoes. Nike is a giant organization competing in a tough market, but it’s doing incredibly well. Nike branded footwear is the largest component of overall Nike sales. The market share can be calculated on the company’s actual sales or even the sales that have been forecasted by the management of the company. The average price target is $ 0.00 with a high estimate of $ 0.00 and a low estimate of $ 0.00. The major threat to Nike is the imitation that goes hand in hand in various markets which are affecting its revenues and businesses. Real time Nike (NKE) stock price quote, stock graph, news & analysis. It is distributed in over 160 countries around the world. It is positioned as a premium performance brand. Nike endorses various celebrities such as athletes, football players, cricketers, tennis etc .It places its products in various movies and shows using product placement. The following strengths are the most notable in the case of Nike Inc.: 1. Free resources to assist you with your university studies! The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Nike has more than 500 locations around the world and offices located in 45 countries outside the United States. The company has a market cap of $215.5 billion. Performance and reliability of shoes, apparel, and equipment, new product development, price, product identity through marketing and promotion, and customer support and service are important aspects of competition in the athletic footwear, apparel, and equipment industry. Nike’s strengths are that the company is extremely competitive; the CEO of the company is often heard saying that business is a war without any bullets. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! The company first worked as a shoe distributor for the Japanese shoemaker Onitsuka Tiger. The content of the mission statement mostly directed at the market of the company and its customers, it also identifies the desired goals and objectives of the company. can use them for free to gain inspiration and new creative ideas for their writing assignments. http://moneycentral.msn.com Revenues for the company in 2005 were $7.8 billion and net income of $503 million, Puma – The Group’s principal activity is to design, manufacture and market sporting goods. Prepared by: Chuck Viasi MBA 330 - Innovation and Technology Management August 11, 2012 ------------------------------------------------- Executive Summary Nike, Inc. is a globally-recognized athletic sports apparel company with strong. In our case the major competitors of Nike are Adidas and Reebok. The company is headquartered in the Portland metropolitan area of Oregon, near Beaverton. PhDessay is an educational resource where over 1,000,000 free essays are collected. The beta of 0.51 implies lower volatility of the stock with respect to the S&P 500. It also may vary depending on the unit sales to price differences across competitors. Hansen Broadening its brand portfolio – Leverage multiple brands to pursue opportunities in all markets, distribution channels and at broader price points, Focusing on financial discipline – Making supply chain a competitive advantage, through operational discipline and excellence, Europe – UK and France need further work in the difficult athletic footwear and apparel industry. Nike provides various products like shoes, sportswear and accessories and sports equipment. A threat that is faced by Nike is the environmental damage that is done to the society by air and water pollution, noises and change in the climate due to the pollution etc. St. John’s University Student Managed Investment Research Equity Research NIKE (NKE) April 4, 2004 Recommendation: Sector: Industry: BUY Consumer Cyclical Footwear 76. On finalizing the market segments that the company wants to target, the marketer’s next step is to design a marketing program that will resonate with the target market or markets. As of market close on Friday, Nike shares have surged more than 37% this year. KR - NYSE (11/1/2007): Relative market share: the company’s relative market share to its top competitor expresses the sales as a percentage of the three largest competitor sales combined. 2. On December 3rd, 1990, Nike stock price closed at $1.10. Home — Essay Samples — Business — Nike — An Analysis of the Market of Nike and Adidas This essay has been submitted by a student. Michael Jordan Returns to Basketball: Nike received press coverage throughout Jordan’s decision-making process and continues to make press regarding the impact of Jordan’s return. Nike, Inc. Common Stock (NKE) Nasdaq Listed Nasdaq 100 Data is currently not available Add to Watchlist Add to Portfolio Quotes Summary Live Real-Time Live After-Hours Live Pre-Market … NIKE SWOT Analysis Strengths Nike has the strength in the Brands have emerged as the most powerful (and least imitable) assets in the industry. Gauging through Scope: Global Sports Clothing Market, 2020-2025Augmented by various supportive market forces and elements, the global Sports Clothing market is anticipated to demonstrate a lingering growth stride in the coming years through the forecast span, … Nike also sponsors various events such as tour de France, FIFA World Cup, Delhi Marathon and various others. The stock is now flat on the session but keep in mind it was down over 3% in the pre-market. Globally, if Nike is the sports & apparel category that sells sportswear nike market analysis. Out for threats associated with these weaknesses, and teamwork variety of sports including,. 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